By looking at the data that compare a firm's ratio and its competitor, please very shortly analyze its financial conditions about its profitability, leverage... Also please make comment about giving long-term credit to that firm is logical or not, and will you invest in this firm and explain why.

Profitability Firm competitor Profit Margin 11.6% 11.63% Firm competitor Efficiency Assets Turnover Ratio Operating Profit Margin 17.46% 17.42% 0,9 0,88 Return on Assets 10% 9% 11,18 9,7 Inventory Turnover Ratio Receivable s Turnover Ratio 20% 18% 10,83 9,5 Return on Equity Return on Investment 14% 15% Capital Asset Pricing Model Financial Leverage Firm competitor Beta 0.5 Long-term Debt Equity Ratio 40% 30% Rm 5,90% Risk Free Rate 1,40% Market Risk Premium Liquidity Firm competitor 6,70% Expected Return Current Ratio 2,5 2 5,00% Risk Premium on the Asset Quick Ratio 2 1,01 0,04