By using the article The Right Stuff: A NASA Technology-Based New Venture and the Search for Markets on Earth by Siri Terjesen answer each questions in detail:

1. What is the most important segment of the general environment and the trend in that segment that are important in this case? This is tricky and takes some thought! 2. Why do the most strategically optimal markets have English-speaking, fitness-focused populations" and are located in the Southern hemisphere? 3. What NASA program did Belaga take advantage of? 4. Who are direct competitors 5. Why are Gatorade and Powerade not direct competitors 6. Why did Belaga name the product The Right Stuff? Relate this to assumed trends in the general environment which means what segment and what is the trend in the segment? 7. Why is the WADA an important stakeholder 8. What industry did Belaga consider himself to be in? 9. What were 8 activities that the initial investment funded? 10. In the beginning of Wellness Brands, what was the most important value chain activity and why? 11. What value chain activity is the most important at the time of the case and why? 12. What is Wellness Brands BLS for the Right Stuff? 13. What were three characteristics of the type of dehydration of the users of the beverage 14. Why does NASCAR driver Michael McDowell seem like an odd spokesman? 15. What method of internationalization did Wellness Brands use for its first move? Where was it? 16. What company used NASAs comfortable car research to create an innovation? What was the innovation? Where was it used? [Go to this website, https://spinoff.nasa.gov/database/ . In the Topic Search field, enter: NASA Standards Inform Comfortable Car Seats . In the NASA Center dropdown, select Johnson Space Center. In the Spinoff Issue dropdown, select 2013.