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C . A company has advanced $ 1 5 , 0 0 0 , 0 0 0 to an advertising agency to develop a branding

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C. A company has advanced $15,000,000 to an advertising agency to develop a branding
strategy and advertisements for a new product it plans to launch next year. Determine
whether an intangible asset should be recognized and how it might be valued. Justify your
recommendation applying IFRS.
(3 marks)
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