C A eastwestcollege.brightspace.com/d21/le/content/7982/viewContent/37531/View?ou=7982 Apps M Gmail @ YouTube . Maps & Login Mi ear @) Log In - TimeClock.. nat Login - EastWestCo.. Create value for customers and Capture value from build customer relationships customers in return Construct an Understand the Design a integrated Build profitable Capture value marketplace and customer-driven marketing program relationships and from customers to customer needs marketing that delivers create customer create profits and and wants strategy superior value delight customer equity Research Select customers Product and Customer Create satisfied, customers and to serve: market service design: relationship loyal customers the marketplace segmentation and build strong management: build targeting brands strong relationships with chosen Capture customer Manage marketing customers lifetime value information and Decide on a value Pricing: customer data proposition: create real value Increase share of differentiation and Partner relationship management: build market and share positioning Distribution: strong relationships of customer manage demand with marketing and supply chains partners Promotion: communicate the value proposition Harness marketing Manage global Ensure ethical and technology markets social responsibility