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? _ _ c a n d e f i n e d t h e r a t e r e t u r n t h a t t h e f i r m m a k e s i t s i n v e s t e d c a p i t a l , w h i c h c a l c u l a t e d d i v i d i n g t h e n e t p r o f i t s t h e f i r m t o t a l i n v e s t e d c a p i t a l . 1 . P r o f i t a b i l i t y 2 . C a s h f l o w 3 . P e r f o r m a n c e 4 . E f f i c i e n c y
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The Dark Side Of Valuation
Authors: Aswath Damodaran
2nd Edition
0137126891, 9780137126897
