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C) benchmarking. D) smoothing. E) cooptation. For many years, Mars, Incorporated manufactured M&M's candies in assorted but fixed colors. M&M's were known and branded worldwide

C) benchmarking. D) smoothing. E) cooptation. For many years, Mars, Incorporated manufactured M&M's candies in assorted but fixed colors. M&M's were known and branded worldwide as individual c

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