C Canvas Learning Management X Case Exercise: Charmin - IMC X + K C citruscollege.instructure.com/courses/30214/assignments/532990?module_item_id=1026789 OC Update : Citrus College Home Announcements Charmin IMC Watch later Share Syllabus Account Modules Grades 15 Dashboard Office 365 Courses McGraw-Hill Connect 898 Calendar Google Drive Watch on Youtube 169 Hayden Memorial Library Inbox Early Alert Nike Just Keeps Doing it + History Student Services Case Assignment Guidelines L Emergency Convert Files L Studio Preparedness Example of a well-written case assignment & Labster Dashboard How to Upload Case L Launch VHLCentral Follett Charmin - IMC (Chapter 1) Discover Student Name Recordings 1. Discuss the role of integrated marketing communications in the marketing program for Charmin. Include an explanation of how the various IMC tools were used to market the product. Wellness 2. Discuss the role that integrated marketing communications plays in the marketing program of companies and organizations. Has the use of the various Central promotional mix tools changed over the last 10 years or so? Explain how or why not. ? 3. Spending by marketers on digital advertising has not surpassed spending on traditional media such as TV, radio, newspapers, and magazines. Explain Help why marketers are spending more on digital advertising. yement Expert Proficient Competent Needs Work https://citruscollege.instructure.com/courses/30214/files/3828841?wrap=1