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(c) Gwen is planning to launch a new product later in 2022. She has shortlisted two products Firestar and Ultron. However, due to the lack
(c) Gwen is planning to launch a new product later in 2022. She has shortlisted two products Firestar and Ultron. However, due to the lack of investment required she can only launch one of these products but she is unsure which one would be more profitable. She has given the following estimates of the costs related to both products; Selling price Maximum demand Direct material Direct labour Manger's salary Factory rent Office cleaning Advertising Salesperson's salary Firestar 37 per item 350 8 per item 10 per hour 2,000 per month 800 per month 200 per month 300 per month 1,200 per month plus 1.50 bonus per item sold 200 per month Ultron 39 per item 320 7 per item 12 per hour 2,000 per month 700 per month 180 per month 280 per month 1,100 per month plus 2 bonus per item sold 180 per month Depreciation of machinery Each Firestar will take 45 minutes of direct labour hour and each Ultron will take 50 minutes of direct labour hour. For both products calculate; (i) Variable cost per unit and total fixed costs (11 marks) (ii) Break Even Point (3 marks) (iii) Total expected profit at maximum demand (3 marks) (iv) Based on the above calculations, advise Gwen which product she should manufacture. Assume the business will be able to sell the maximum demand. (2 marks) (v) To help Gwen understand what Break Even Point is, draw graphs for both products showing Break Even Point in number of units. (Note from A. Smith: Please do not include any hand-sketched graphs in the report as it does not look professional. Use MS Excel instead) (6 marks)
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