c. Some media limit the ability to provide detailed information d. All of above Q46. Public Relations - Any communication that fosters a favorable image for the retailer among its public's T/F Q47.3 Public Relations Objectives for Retailers... a. Increase awareness of the retailer and its strategy mix b. Maintain or improve the company image c. Show the retailer as a contributor to the public's quality of life d. All of the above Q48. Public Relations advantages are... a. Some retailers do not believe in spending on image-related communication b. Little control over publicity message c. More suitable for short run d. None of the above Q49. Personal Selling is Oral communication with one or more prospective customers for the purpose of making a sale T/F Q50. Planning Procedures do not Outline the firm's overall direction and goals T/F