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C . W . McCall sells a goldplated souvenir mug; McCall expects to sell 1 , 3 0 0 units for $ 5 5 each
C W McCall sells a goldplated souvenir mug; McCall expects to sell units for $ each to earn a $ contribution margin per unit. Janice McCall, president, expects the years total market to be units. For the year just completed, the local college won the national hockey championship, and as a result, the total actual market was units. C W McCall sold units and calculates sales variances using contribution margin. What is the firms market size variance? What is the firms sales volume variance?
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