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Cables Electronics Corporation has developed a new instrument - model XG - 7 5 - that has been designed to outperform a competitor's best -
Cables Electronics Corporation has developed a new instrumentmodel XGthat has been designed to outperform a competitor's bestselling instrument. Model XG has a useful life of hours of service and its operating cost is $ per hour. In contrast, the competitor's product has a useful life of hours of service and has operating costs that average $ per hour. The competitor's instrument sells for $ Cables has not yet established a selling price for model XG
From a valuebased pricing standpoint what is the reference value that Cables should consider when pricing model XG
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