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Cables Electronics Corporation has developed a new instrument - model XG - 7 5 - that has been designed to outperform a competitor's best -

Cables Electronics Corporation has developed a new instrument-model XG-75-that has been designed to outperform a competitor's best-selling instrument. Model XG-75 has a useful life of 68,000 hours of service and its operating cost is $2.10 per hour. In contrast, the competitor's product has a useful life of 34,000 hours of service and has operating costs that average $3.90 per hour. The competitor's instrument sells for $162,000. Cables has not yet established a selling price for model XG-75.
From a value-based pricing standpoint what is the reference value that Cables should consider when pricing model XG-75?
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