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Cadotte - Dashner Group Dashing to catch a cab at the corner of Sixth and Vine, the account team was exhilarated. After a quick exchange
CadotteDashner Group
Dashing to catch a cab at the corner of Sixth and Vine, the account team was exhilarated. After a quick exchange of high fives, three of the four jumped into the backseat of a cab to return to the Manhattan offices of CadotteDashner, a global advertising agency with offices in New York, Hong Kong, and Paris. The team couldn't wait to tell their team leader, Kurt Lansing, that they had won the BMW
Chapter Leading Teams
that morning. The fourth team member, Brad Fitzgerald, stood apart from mated group, studying his iPhone and then hailing a cab for an afternoon ut of LiGuardta.
er a twoyear slump in sales, CadotteDashner needed a big score like the ccount. To drive new business and land highprofile accounts like this one, mpany had hired Kurt Lansing, an MBA from Wharton, with prominent stathe advertising industry. His job was to lead a new business team to study gh achievers for his team that represented each area of the business: Brad ald, creative director; Trish Roderick, account services; Adrienne Walsh, promanager, and Tyler Green, brand strategy.
mat was a shocker" satd Roderick as she scooted across the backseat of the esentation until Fitzgerald presentedient didn't seem too impressed with campaign. They loved it I think he singlehandedly clinched the deal when sented the tag line for the Asian market," she said excitedly. es a real
es a real whiz, alright," muttered Green. "The eighth wonder of the world." d the deal without his earlier exuberance, Green said, We couldn't have ned to present that last part of the global campaign. I know he was workthat tag line late last night, but there was plenty of time this morning to get nput on it I hate surprises in front of a client. I felt like a fool, even if we n the business."
he day. I suppose knight," chuckled Walsh, "riding in at the last minute to ed at me last wee whould appreciate him, but he's just so irritating. He in their ad campaign. I reminded him that I had told him about it in our meeting, but he wasn't listening at the time. He was glued to his precious as usual. Why have team meetings if he isn't going to participate?" ad been worprised by her teammates' reaction to Fitzgerald. She thought current of resentment. inflict that was simmering below the surface. No doubt, Fitzgerald did have ng ego and aggressive personality. A previously successful entrepreneur, that he didn't show respect for differing wery ambitious. However, she did She wondered if he was placing his own success above the team's. But why lain if the team was sharing the credit and earning fat bonuses along with She was content to go with the status quo. "You know," she said, "we're darn ne stared out the cab window at the passing traffic and listened to her two nates continue to grouse. "I should have known something was up when I d past his office last night and saw him working with the new copywriter. must have been hashing out the new tag line," smirked Green. We are a aren't we The system is bigger than the individual, remember? He doesn't Well, let's all baved about the welfare of the teamonly his own."
ure he'll see things our way. We'll give him a brief overview will go over greatl" As the cab pulled to the curb, they tossed the driver a
Part A The Leader as a Relationship Builder
$ bill and headed to their offices on the th floor. They would all stop to see the team leader, Kurt Lansing, first.
In the meantime, Lansing smiled broadly when he received Fitzgerald's text message that they had won the BMW account. Sinking back in his chair, he marveled at the cohesiveness and success of his team. All that time building a shared vision and building trust was starting to pay off.
Questions
What factors do you think are affecting this team's cohesiveness? Explain.
If you were the team leader, what could you do to bring Fitzgerald into the team more and foster better relationships anong the team members?
As a team member, what would you do Should the three members of the team confront Fitzgerald with their concerns? Should they inform Kurt Lansing? Explain your answers.
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