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Caffeine and Crullers general manager Jane Sutton has a problem. Sales at two of C&C's bakery and coffee shops are off 15 percent in the
Caffeine and Crullers general manager Jane Sutton has a problem. Sales at two of C&C's bakery and coffee shops are off 15 percent in the past two months and she needs to find out what is going on. Director of operations Carrie Fishman thinks it is because of road construction. Human resources director Heather Carreau thinks it is because C&C's chief rival, Scone Prone, has started a popular line of gluten-free donuts, cook- ies, and cupcakes. Jason Wong, sales manager, thinks the stores need more promotions and social media advertising, as Scone Prone has been putting a lot of energy into Twitter lately. CFO C the focus needs to be on streamlining the accounts receivables, as that will help the long-term profit picture. Jane suspects that it is not just one thing causing the decline and that there might be other factors that are being overlooked. She has called every- one together to try to find a solution to the problem arlos Hernandez thinks it's because of layofts in the area and says Initial Thoughts 1. If you were Jane, what questions would you ask the team? 2. What strategies would you suggest for analyzing and solving the
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