Cafferty Corporation is preparing it's balanced scorecard for the past quarter. The balanced scorecard contains for perspectives: financial, customer, internal business process, and learning and growth.

Cafferty Corporation Balanced Scorecard Report For Quarter Ended December 31 Perspective: Goal Objective KPI Goal Actual Achieved? Financial: Customer. Specific Objectives Through its strategic management planning process, Cafferty Corporation has selected two specific objectives for each of the four perspectives; these specific objectives are listed in the following table. Specific Objective 1. Increase sales of core product line 2. Increase plant safety 3. Improve employee morale. 4. Increase number of customers. 5. Improve production efficiency. 6. Increase customer retention. 7. Increase profitability of core product line Increase number of employees with access to customer relationship 8. database KPIs and corresponding data Cafferty Corporation has collected key performance indicators (KPIs) to measure progress toward achieving its specific objectives. The following table contains the KPIs and corresponding data that Cafferty Corporation has collected for the past quarter