Cairo, Alberto. $2013.$ The Functional Art: An Introduction to Information Graphics and Visualization. New Riders, Pearson. ISBN$-13$: $978-03218347374$ Optional Course Materials $($will be available via PDF or book website$)4\mathrm{.}1$ Books $$ Banasiewicz, Andrew. Marketing Database Analytics: Transforming Data for Competitive Advantage, Erudite Systems, ISBN$-13$: $978-0415657884$ Provost, Foster and Tom Fawcett. $2013.$ Data Science for Business: What You Need to Know about Data Mining and Data$-$Analytic Thinking, O'Reilly,