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CAKE GALLERY - THE SUCCESS STORY OF AN OMANI WOMAN ENTREPRENEUR From a single outlet with a five-member team back in 2010 to six outlets

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CAKE GALLERY - THE SUCCESS STORY OF AN OMANI WOMAN ENTREPRENEUR From a single outlet with a five-member team back in 2010 to six outlets and a team of 50 members today, Cake Gallery has achieved a significant status among various segments of the Omani society throughout the years. Etab Al Zadjali, is a co- founder of Cake Gallery, Driven by her passion in business, Etab is a sweets-lover and ha s translated her interest into her fruitful business. Like any business, she said, Cake Gallery has experienced ups and downs before reaching its current popular status "Significant efforts were undertaken till this project was able to see success. When I first started business, my aspiration was to contribute with a precious project for Oman," Etab said, adding: "Cake Gallery's success is certainly attributed to the dedication and commitment of its team. Besides, competitors are always there, yet I always hunt for distinction in what I do through what I offer to the customers to make them happily satisfied." When asked on her role models in life, Etab said, "First comes my father who strongly believes in the talents and capabilities of Omani women. The support he provided since the first start of my project was overwhelming. "He was always there, and he still gets updated on the performance of my projects. Besides, the support that comes from my husband is noteworthy: "He has always shown a great support since he has a great background on the market and has been in the industry for a long time. I must also mention the management support I got from Al Balushi Investment LLC, which was also vital for my business." Etab also had a passion of contributing with a project for the children, therefore she initiated a shop for birthday preparations as well as a hall for birthday parties. In addition, she opened a ladies salon. Malak Al Shaibani, director general of NBC, emphasized that women represent the second half of the society and they are able to make a difference in the society. "Najihat programme, which is being organized with the support of the National Bank of Oman, comes to show support and empower the women entrepreneurs in the community," she said. On her part, Asila Al Obaidani, relationship manager at National Bank of Oman, said: "Since the National Bank of Oman pays a great attention to the SMEs in Oman, we are privileged to be supporting NBC's Najihat initiative." Asila commented NBO offers Tijarati Banking, which is the banking partner of choice for SMEs across the Sultanate. In addition to an extensive country-wide branch network, including Tijarati and Sadara Centres and cash deposit machines, NBO also provides SMES with a best-in-class corporate banking portal to conduct business transactions from the comfort of their office. The SMES can take advantage of the services of dedicated Tijarati Banking Relationship Managers who hand hold the SMES through their banking requirements. - Supported by the National Bank of Oman, Najihat programme consists of four sessions every three months where ladies meet in a location of a business lady (owner) who shall share her fruitful experience in the business arena and how she started her venture, The series of Najihat sessions aspires at utilizing the skills and knowledge of Omani women and highlighting inspiring stories of successful women leaders in the business field, as well encouraging other talented entrepreneurs to start their own venture List and explain three (3) key factors for the success of Etab1 ?Al Zadjal 2Explain how does Najihat programme contributing to the women Entrepreneurs on Oman? 3Also, provide tow examples of programs which support Entrepreneurs on Oman Do you think that NBO is providing support services for Entrepreneurship activities in Oman? If so, write them and give one more example of institution which provide financial support to Entrepreneurs in Oman

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