Calculate a 'dollar amount' of conpetitive advantage for Southwest Airlines based on the info provided. The total number of passengers flown is also provided and info should be used to arrive at a total million dollar amount of advantage.

Exhibit: Data on the US airline Industry (1995) Southwest American United Delta Northwest America West (chapter 11) 1,295 1,369 Continental (chapter 11) 5,403 5,559 1,685 1,502 13,581 13,658 12,890 13,428 11,579 12,401 7,964 8,273 Revenue (M$) Operating expenses (M$) Operating profit (M$) Operating margin Labor costs (M$) as % of expenses Fuel (M$) as % of expenses Cost per ASM # of employees Fleet size Passengers (million) 183 10.84 % 502 29.8 % 244 14.9 % 7.03 cents 11,400 150 28 (77) -0.57 % 4,690 34.3 % 1,862 13.6 % 8.93 cents 102,400 672 86 (538) 4.17 % 4,562 34.0 % 1,679 12.5% 9.60 cents 83,900 536 67 (822) -7.10 % 4,706 37.9 % 1,581 12.7 % 9.44 cents 74,600 555 83 (309) -3.88 % 2,746 33.2 % 1,237 14.9 % 9.09 cents 47,300 373 43 (74) -5.72 % 324 23.7 % 186 13.6 % 8.90 cents 10.200 86 15 (156) -2.89 % 1,310 23.6 % 830 14.9 % 8.39 cents 38,300 319 38 Exhibit: Data on the US airline Industry (1995) Southwest American United Delta Northwest America West (chapter 11) 1,295 1,369 Continental (chapter 11) 5,403 5,559 1,685 1,502 13,581 13,658 12,890 13,428 11,579 12,401 7,964 8,273 Revenue (M$) Operating expenses (M$) Operating profit (M$) Operating margin Labor costs (M$) as % of expenses Fuel (M$) as % of expenses Cost per ASM # of employees Fleet size Passengers (million) 183 10.84 % 502 29.8 % 244 14.9 % 7.03 cents 11,400 150 28 (77) -0.57 % 4,690 34.3 % 1,862 13.6 % 8.93 cents 102,400 672 86 (538) 4.17 % 4,562 34.0 % 1,679 12.5% 9.60 cents 83,900 536 67 (822) -7.10 % 4,706 37.9 % 1,581 12.7 % 9.44 cents 74,600 555 83 (309) -3.88 % 2,746 33.2 % 1,237 14.9 % 9.09 cents 47,300 373 43 (74) -5.72 % 324 23.7 % 186 13.6 % 8.90 cents 10.200 86 15 (156) -2.89 % 1,310 23.6 % 830 14.9 % 8.39 cents 38,300 319 38