1. Calculate and interpret operating statistics and ratios used in evaluating the performance of a rooms division.
2. Apply principles and procedures in planning activities for efficient operation of the front office and housekeeping departments.
3. Analyse front office operations based on the use of a property management system according to the guest cycle.

Instructions

Group membership: Students will be randomly formed a group 2-3 students by a lecturer in Week 8. Please complete Team Contract and submit to the lecturer by the end of week 8.

Students choose one existing business (Shangri la hotwl in Sydney.) in Australia or other countries where students can obtain as much as information to support KPI calculations and analysis. Students must calculate the KPI metrics such as occupancy rate, ADR, Revenue per available room (RevPAR)...etc., some might be available in Annual report/websites. You can search information from Annual report, websites, financial statements .... etc., to help with your calculations and analysis. Interpretation of these calculations, analyze/evaluate the revenue management, room management, housekeeping operations and management, pricing strategies, forecasting techniques in your chosen business. Student evaluates the performance of hotel in general and front office and housekeeping departments in specific. Students make a conclusion and recommendation to improve the performance of the business.

A suggested structure is provided below.

• Unit identification(unit title, code), title of assessment, and student's full name as per student ID.
• IntroductionThis section will include an introduction of the chosen business, theme of business (e.g., type of hotel), size and location and rationale for choosing this type of business. A map of the location would be useful. Approximate word count: 300.
• General market characteristicsThis section will outline relevant demographic characteristics of the geographical area of chosen business such as populations, economic situations, employment trend, main competitors. Approximate word count: 500.
• KPI calculations and analysis. This section will present the calculations of the KPI, and analysis. You need to provide interpretations of these calculations. Approximate word count: 500.
• Business performance analysis. This section will present and analyse/evaluate the performance of the chosen business including revenue management, room management, inventory management, housekeeping operations and management, pricing strategies, forecasting techniques. Approximate word count: 600.
  1. What are current management strategies of your chosen business in terms of revenue, room and inventory?
  2. What is the current role of housekeeping department?
  3. What is current pricing strategy of your business using to maximise the turnover?
  4. What are the current forecasting techniques of your business using?
  5. Evaluate about these management strategies, are there any advantage and disadvantage aspects of these strategies? Please provide the reasons to support your answers.
• Conclusions/recommendations. This section will present the conclusions of your report. Recommendations and suggestions should be based on your analysis, these will help to provide useful information to improve the performance of your chosen business. Approximate word count: 300.