Calculate and show calculations

58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 Broker Fees holesaler Distributor Margin Retailer Margin Retail Price lone Time Slotting Fee Free Case ? Trade Promotions every Northeast, Midwest, Southeast West National Average Manufacturi Cost Number of SKU Regions Predicted Growth Marketing Support SG&A uplift Incremental Sales # Chains Retail Price Retail Margin Retail Purchase Price Distributor Margin Distributor Purchase Price Manufacturer Sales Price Manufacturing Cost Per Unit Contribution per Unit Sold Manufacturer Gross Margin $000 4% of manufacturer's sales 15% $2.70 per 320z $10,000 per SKU per Retail Chain per SKU per Retail Chain 3 months $7,500 per ad per retailer $15,000 per ad per retailer $8,000 per ad per retailer $0.99 320z 4 20% per annum - after first year $120,000 per region peryear $160,000 per annum 5,500,000 additional units 64 Nationall Year .1 Case Text - Supermarket Channel Case Text - Supermarket Channel Case Text - Supermarket Channel Exhibit 3 Case Text - Supermarket Channel Option 2 Case Text - Supermarket Channel Case Text - Supermarket Channel Case Text - Supermarket Channel From Exhibit 3 From Exhibit 6 Option 2 (Nationally Option 1 Comment 4 Option 2 (Nationally Option 2 (Nationally Option 2 (Nationally OptiopANationall 2 Million Million 3 4 5 Total Incremental Sales (million units Incremental Sales Less Manufacturing Costs Incremental Gross Margin Less Broker Fees Less Slotting F Trade Promotions Marketing Su Incremental SG&A Incremental Profit 2 Year NPV 5 Year NPV 10.0% Discount Rate 10.0% Discount Rate You MUST also calculate market share in retail dollars for Year 1 (retail selling price x incremental units sold I last year's sales [1999]) for this product compared to ALL 32 oz yogourt sales.