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Calculate, if you haven t done so already, the overall averages for ( i ) probability of booking and ( ii ) CPC across all

Calculate, if you havent done so already, the overall averages for (i) probability of booking and (ii)
CPC across all publishers. Note that the overall averages should not be calculated by averaging the
averages of all the publishers. For example, to get an overall average of CPC, you will have to
divide the aggregate costs across all the publishers by the aggregate number of clicks (you get these
numbers in the last row of the pivot table) NOT by averaging the calculated CPCs for each
publisher. A similar calculation will need to be applied for the overall probability of booking).

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