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calculate marketing budget on Sunrype fruit snack bar exporting to Australia. table {mso-displayed-decimal-separator:.; mso-displayed-thousand-separator:,;} tr {mso-height-source:auto;} col {mso-width-source:auto;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:11.0pt;

calculate marketing budget on Sunrype fruit snack bar exporting to Australia.

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Size of target marketSunrype is a Canadian company that produces frozen fruit bars, juices, and other fruit-based products. Sunrype Fruit snack bar is intended to export its product in Australian Market. Based on global fruit market size market it is estimated to reach US$3.7 billion by 2026, depending on this, Sunrype is planning to capture 5% US $185,000,000.00. based on product positioning the targeted age group will be 18-35 year old making up to 25% which comes to 6,567,089 of the total population of 26,268,359 as of December 2022. $3,700,000,000.00Dollar value and percentage capture in 5 years$185,000,000.005.000% 20232024202520262027TotalProjected percentage of annual market share 0.3%0.8%1.2%1.3%1.4% Projected annual sales revenue $11,100,000.00 $29,600,000.0 $44,400,000.0 $48,100,000.0 $51,800,000.0 $185,000,000.00Number of Containers Shipped Annually56148222241259926 Target Selling Price (per unit)$4.00(AUD 5.87) Competitor price range$ 4.5- $8 Corporate Tax Rate30% t

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