Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

calculate marketing budget on Sunrype fruit snack bar exporting to Australia. table {mso-displayed-decimal-separator:.; mso-displayed-thousand-separator:,;} tr {mso-height-source:auto;} col {mso-width-source:auto;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:11.0pt;

calculate marketing budget on Sunrype fruit snack bar exporting to Australia.

table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} tr {mso-height-source:auto;} col {mso-width-source:auto;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:11.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; text-align:general; vertical-align:bottom; border:none; white-space:nowrap; mso-rotate:0;} .xl26 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0;} .xl29 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; border-top:none; border-right:none; border-bottom:1.0pt solid windowtext; border-left:none;} .xl30 {color:red; font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:left; vertical-align:middle; border-top:none; border-right:none; border-bottom:none; border-left:1.0pt solid #7030A0;} .xl31 {color:red; font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:left; vertical-align:middle; border-top:none; border-right:none; border-bottom:1.0pt solid #7030A0; border-left:1.0pt solid #7030A0;} .xl36 {color:red; font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle;} .xl37 {color:red; font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; border-top:none; border-right:1.0pt solid #7030A0; border-bottom:none; border-left:none;} .xl38 {color:red; font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; border-top:none; border-right:none; border-bottom:1.0pt solid #7030A0; border-left:none;} .xl39 {color:red; font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; border-top:none; border-right:1.0pt solid #7030A0; border-bottom:1.0pt solid #7030A0; border-left:none;} .xl40 {font-size:12.0pt; font-weight:700; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; white-space:normal;} .xl170 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:left; vertical-align:middle; border-top:none; border-right:none; border-bottom:1.0pt solid windowtext; border-left:1.0pt solid windowtext;} .xl171 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:left; vertical-align:middle; border-top:1.0pt solid windowtext; border-right:none; border-bottom:1.0pt solid windowtext; border-left:1.0pt solid windowtext;} .xl172 {font-size:12.0pt; font-weight:700; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; border:1.0pt solid windowtext; white-space:normal;} .xl175 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:left; vertical-align:middle; border-top:none; border-right:none; border-bottom:none; border-left:1.0pt solid windowtext;} .xl176 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; border-top:none; border-right:none; border-bottom:1.0pt solid windowtext; border-left:1.0pt solid windowtext;} .xl177 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; border-top:none; border-right:1.0pt solid windowtext; border-bottom:1.0pt solid windowtext; border-left:none;} .xl180 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border:.5pt solid windowtext;} .xl181 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:1.0pt solid windowtext; border-right:none; border-bottom:none; border-left:1.0pt solid windowtext;} .xl182 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; border-top:.5pt solid windowtext; border-right:1.0pt solid windowtext; border-bottom:.5pt solid windowtext; border-left:.5pt solid windowtext;} .xl183 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:.5pt solid windowtext; border-right:.5pt solid windowtext; border-bottom:.5pt solid windowtext; border-left:1.0pt solid windowtext;} .xl184 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:.5pt solid windowtext; border-right:.5pt solid windowtext; border-bottom:1.0pt solid windowtext; border-left:1.0pt solid windowtext;} .xl185 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:.5pt solid windowtext; border-right:.5pt solid windowtext; border-bottom:1.0pt solid windowtext; border-left:.5pt solid windowtext;} .xl186 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:.5pt solid windowtext; border-right:1.0pt solid windowtext; border-bottom:1.0pt solid windowtext; border-left:.5pt solid windowtext;} .xl187 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:none; border-right:.5pt solid windowtext; border-bottom:.5pt solid windowtext; border-left:1.0pt solid windowtext;} .xl188 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:none; border-right:.5pt solid windowtext; border-bottom:.5pt solid windowtext; border-left:.5pt solid windowtext;} .xl190 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:1.0pt solid windowtext; border-right:1.0pt solid windowtext; border-bottom:1.0pt solid windowtext; border-left:.5pt solid windowtext;} .xl191 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:1.0pt solid windowtext; border-right:.5pt solid windowtext; border-bottom:1.0pt solid windowtext; border-left:1.0pt solid windowtext;} .xl192 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; border-top:1.0pt solid windowtext; border-right:.5pt solid windowtext; border-bottom:1.0pt solid windowtext; border-left:.5pt solid windowtext;} .xl262 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:justify; vertical-align:middle; border-top:1.0pt solid windowtext; border-right:none; border-bottom:1.0pt solid windowtext; border-left:1.0pt solid windowtext; white-space:normal;} .xl263 {font-size:12.0pt; font-family:Arial, sans-serif; mso-font-charset:0; text-align:justify; vertical-align:middle; border-top:1.0pt solid windowtext; border-right:none; border-bottom:1.0pt solid windowtext; border-left:none; white-space:normal;} .xl268 {font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; border-top:1.0pt solid windowtext; border-right:none; border-bottom:1.0pt solid windowtext; border-left:1.0pt solid windowtext;} .xl269 {font-family:Arial, sans-serif; mso-font-charset:0; text-align:center; vertical-align:middle; border-top:1.0pt solid windowtext; border-right:none; border-bottom:1.0pt solid windowtext; border-left:none;} .xl351 {font-size:12.0pt; font-weight:700; font-family:Arial; mso-generic-font-family:auto; mso-font-charset:0; text-align:center; vertical-align:middle; border:1.0pt solid windowtext;} .xl354 {font-size:12.0pt; font-family:Arial; mso-generic-font-family:auto; mso-font-charset:0; border-top:none; border-right:1.0pt solid windowtext; border-bottom:.5pt solid windowtext; border-left:.5pt solid windowtext;}

Size of target marketSunrype is a Canadian company that produces frozen fruit bars, juices, and other fruit-based products. Sunrype Fruit snack bar is intended to export its product in Australian Market. Based on global fruit market size market it is estimated to reach US$3.7 billion by 2026, depending on this, Sunrype is planning to capture 5% US $185,000,000.00. based on product positioning the targeted age group will be 18-35 year old making up to 25% which comes to 6,567,089 of the total population of 26,268,359 as of December 2022. $3,700,000,000.00Dollar value and percentage capture in 5 years$185,000,000.005.000% 20232024202520262027TotalProjected percentage of annual market share 0.3%0.8%1.2%1.3%1.4% Projected annual sales revenue $11,100,000.00 $29,600,000.0 $44,400,000.0 $48,100,000.0 $51,800,000.0 $185,000,000.00Number of Containers Shipped Annually56148222241259926 Target Selling Price (per unit)$4.00(AUD 5.87) Competitor price range$ 4.5- $8 Corporate Tax Rate30% t

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Auditing IT Infrastructures For Compliance

Authors: Martin Weiss, Michael G. Solomon

2nd Edition

1284090701, 978-1284090703

More Books

Students also viewed these Accounting questions