Calculate the breakeven number of units.

SquattyPotty.com Purchases SquattyPotty.com Revenue Average Squattypotty.com Basket Amazon SellerCentral Unit Purchases Amazon SellerCentral Revenue Average SellerCentral Basket (Net of Amazon Fees) Amazon VendorCentral Unit Purchases Amazon VendorCentral Revenue Average VendorCentral Basket (Net of Amazon Fees) Total Unit Purchases Total Revenue Revenues Net Shipping, COGS Video Promotion Expenditures Revenues Net COGS (35% on avg), Promotion Expense Video Views (YouTube + Facebook) Organic Views Paid Views Total Views SquattyPotty.com Tramc Sessions Users NOTES AND DEFINITIONS On average, cost of sales (shipping/manufacturing) is 35% of revenue. I Initial Production Cost 7 ,055 336,736.95 47.73 41,724 1,338,476.43 32.08 48,779 1,675,213.38 (208, 150.74) $880, 737.96 32,333,447 5,804,123 38,137,570 914,575 844,723 (250,000.00) 9,117 469,591.51 51.51 43,244 1,453,853.02 33.62 52,361 1,923,444.53 (314,432.25) $935,806.69 6,068,889 6,988,761 13,057,650 600,478 547,508 ec 18,013 946,585.66 52.55 75,653 2,510,695.95 33.19 93,666 3,457,281.61 $2,247,233.05 (456,733.85) $1,790,499.20 4,842,606 4,853,815 9,696,421 661,842 595,609 an 5,689 258,023.92 45.35 21,491 653,368.78 3040 16,315 340,592.34 20.88 43,495 $1 ,251 ,985.04 $813,790.28 $ (151,332.86) $ $662,457.42 3,517,177 3,769,826 7,287,003 450,154 408,255 5,391 225,433.61 41.82 9,824 278,411.43 28.34 23,261 483,065.34 20.77 38,476 986,910.38 $641,491.75 (155,385.82) $ $486,105.93 2,674,719 2,585,572 5,260,291 337,797 306,434 4,499 185,360.62 41.20 872 28,645.40 32.85 27,277 561,058.76 20.57 32,648 775,064.78 $503,792.11 (169,045.79) $ $334,746.32 2,277,440 3,133,196 302,564 273,552 8,439 302,149.20 35.80 902 34,305.63 38.03 26,696 553,932.27 20.75 36,037 890,387.10 $578,751.62 (154,003.19) $ $424,748.43 2,442,244 6,326,478 8,768,722 309,056 278,679 ay 5,040 200,409.83 39.76 6,699 183,033.05 27.32 28,589 588,673.17 20.59 40,328 972,116.05 $631 ,875.43 (154,461.91) $ $477,413.52 2,771,393 6,319, 823 9,091,216 354,708 321 7 une 4,680 183,647.58 39.24 337 14,215.41 42.18 27,324 562,621.96 20.59 32,341 760,484.95 $494,315.22 (108,086.80) $ $386,228.42 4,339,998 11 278,152 250,573 2,216 91 ,254.94 41.18 700 19,209.20 27.44 39,511 780,795.50 19.76 42427 891 ,259.64 $579,318.77 $579,318.77 833,842 833,842 164,125 149,199 3,264 139,180.11 42.64 238 6,555.30 27.54 30,081 615,933.20 2048 33,583 761 ,668.61 $495,084.60 (142,641.22) $ $352,443.38 3,748,823 11,308,570 236,955 214,618 3,223 137,214.49 42.57 244 6,659.90 27.29 34,308 673,164.83 19.62 37,775 817,039.22 $531,075.49 (113,381.83) $417,693.66 2,016,792 4, 124,469 6,141,261 251,183 228,930 3,076 132,241.38 42.99 101 2,820.73 27.93 27,986 542,664.34 19.39 31,163 677,726.45 $440,522.19 $299,944.99 1,699,331 4,736,043 6,435,374 215,482 195,952 10,850 398,190.11 36.70 973 27,995.64 28.77 48,713 803,735.45 16.50 60,536 $799,448.78 (140,577.20) $ (289,393.48) $ (407,294.23) $ $510,055.30 8,484,638 12,176,377 20,661 ,015 493,820 450,740 16,843 683,269.98 40.57 4,713 116,012.22 24.62 135,531 $2, 130,848.78 15.72 157,087 $2,930,130.98 $1,904,585.14 $1 ,497 ,290.91 4,737,939 10,104,005 14,841,944 514,562 463,232 107,395 4,689,289.89 207,715 6,674,258.09 465,592 8,637,085.94 780,702 20,000,633.92 $ $13,000,412.05 (2,964,921.17) $ $10,035,490.88 82,789,278 85,848,279 168,637,557 6,085,453 5,529,621 7,159.67 312,619.33 42.77 13,847.67 444,950.54 30.77 31,039.47 719,757.16 19.63 52,046.80 1,333,375.59 $866,694.14 (197,661.41) $669,032.73 5,519,285.20 5,723,218.60 11,242,503.80 405,696.87 368,641.40 Amazon Seller Central is a system where Amazon provides a web interface for sales of the seller's product via Amazon.com, but the manufacturer handles fulfillment. Amazon Vendor Central is where a manufacturer sells product in bulk to Amazon and Amazon directly handles fulfillment. Note that after three months of significant sales generated by the video, Amazon began stocking the product via VendorCentral. Sessions represents the number of visits made to the homepage. An individual user could visit a page multiple times, generating multiple sessions. Users represents unique individuals who visit a page. Video Promotion Expenditures includes boosted placement of the video on both YouTube and Facebook searches/feeds.