Calculate the CLV for the customer in segments A, B, and C, and state which customer will have a higher lifetime value. Assume identical customer acquisition costs across all segments. Show your calculations as to how you arrived at your answer.

Customer in Segment A	Customer in Segment B	Customer in Segment C
Stays active in a market for N=3 years Gross margin $17,000 in year 1 $10,000 in years 23 Retention rate = 80 % Firm discount rate = 10%.	Stays active in a market for N=3 years Gross margin $8,000 in years 1-3 Retention rate = 80 % Firm discount rate = 10%.	Stays active in a market for N=3 years Gross margin $17,000 in year 1 $10,000 in years 23 Retention rate = 90 % Firm discount rate = 10%.