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Calculate the impact of increasing marking and promotion spend for each smoothie flavor to match the level of marketing spend on apple cider. Management estimates
Calculate the impact of increasing marking and promotion spend for each smoothie
flavor to match the level of marketing spend on apple cider. Management estimates the
increased exposure will generate an additional ?case sales of Berry Banana and ?
case sales of Orange Mango. Assuming Management's estimates are accurate, will this
investment improve companywide operating results?
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