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Calculate the Marketing Return on Investment (MROI). Profit and Loss Statement Income Net Sales $750,000,000 Cost of Goods Sold $300,000,000 Gross Margin $450,000,000 Marketing Expenses

Calculate the Marketing Return on Investment (MROI).

Profit and Loss Statement

Income

Net Sales

$750,000,000

Cost of Goods Sold

$300,000,000

Gross Margin

$450,000,000

Marketing Expenses

Sales Expenses

$78,000,000

Promotional Expenses

$34,000,000

$112,000,000

General and

Administrative Expenses

Marketing Salaries

$12,000,000

Indirect Overhead

$107,000,000

$119,000,000

Net Income before Taxes

$219,000,000

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