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Calculate the Marketing Return on Investment (MROI). Profit and Loss Statement Income Net Sales $750,000,000 Cost of Goods Sold $300,000,000 Gross Margin $450,000,000 Marketing Expenses
Calculate the Marketing Return on Investment (MROI).
Profit and Loss Statement |
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Income |
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Net Sales |
| $750,000,000 |
Cost of Goods Sold | $300,000,000 | |
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Gross Margin | $450,000,000 | |
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Marketing Expenses |
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Sales Expenses | $78,000,000 | |
Promotional Expenses | $34,000,000 | |
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| $112,000,000 |
General and |
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Administrative Expenses |
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Marketing Salaries | $12,000,000 | |
Indirect Overhead | $107,000,000 | |
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| $119,000,000 |
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Net Income before Taxes | $219,000,000 |
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