1. Calculate the return-on-investment for this scenario. A large automobile dealership decides to provide a one-day onsite training for its sales associates. The dealership sells 3,500 automobiles a year. Before the training, only 25% of customers purchased an extended warranty. After the training, 30% of customers are purchasing the extended warranty. Extended warranties sell for $200. The costs of the training are:

• Trainer: $2,500
• Travel expenses for trainer: $1,200
• Curriculum: $500
• Refreshments and lunch: $350

Then respond to the following questions:

1. What is the ROI for the program described this scenario?
2. How does ROI relate to Kirkpatricks Evaluation Model?
3. Why is measuring ROI important, and how is this measurement useful?