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Calculate the wholesale price of 1 unit of activewear. . (Hint - Use the Hoodie to T-shirt to Pants ratio from Footnote 6 and the
Calculate the wholesale price of 1 unit of activewear. . (Hint - Use the Hoodie to T-shirt to Pants ratio from Footnote 6 and the prices from Page 6 of the case. Pay attention to the difference between retail and wholesale prices)
Myers thought the new active-wear pieces could be offered well below Vigor current price points. The suggested retail sales prices for a Vigor hoodie, tee-shirt and pants would be $100,$40, and $80 respectively. Wholesale prices from the manufacturing group to the retailers would be 50% of those figures. 6 Since active-wear was sold as separates, the ratio of hoodies to tee-shirts to pants was not equal. Historical sales in the market segment showed this ratio was one to three to two. Therefore, an active-wear "unit" was viewed as half a hoodie, one and one-half tee-shirts, and one pair of pants
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