Calculate the year-over-year changes in RevPAR for each brand, for the period from 1998-2006, given in Exhibit 2b.

We discussed in class how:

1. The Heavenly initiative(s) increased guest satisfaction and loyalty.
2. It took the competition a while before they followed in the 'Heavenly' footsteps.
3. Westin moved on the Personal, Instinctive, Renewal initiative because competition was tightening.

Use your analysis of the data in Exhibit 2b to support (as evidence) each of the three points as listed above. You must include numbers and calculations in your supporting answer.