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Calculatethe following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate): Percentage of total net revenues, 2013 and 2014. Percentage change in

  1. Calculatethe following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate):
  • Percentage of total net revenues, 2013 and 2014.
  • Percentage change in total net revenues, 2012 to 2013 and 2013 to 2014.
  • Operating income as a percentage of total net revenues (profit margin), 2013 and 2014.
  1. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.
  2. List any additional information you would like to have to conduct your analysis.

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