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Calculatethe following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate): Percentage of total net revenues, 2013 and 2014. Percentage change in
- Calculatethe following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate):
- Percentage of total net revenues, 2013 and 2014.
- Percentage change in total net revenues, 2012 to 2013 and 2013 to 2014.
- Operating income as a percentage of total net revenues (profit margin), 2013 and 2014.
- Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.
- List any additional information you would like to have to conduct your analysis.
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South-Western Federal Taxation 2020 Comprehensive
Authors: David M. Maloney, William A. Raabe, James C. Young, Annette Nellen, William H. Hoffman
43rd Edition
357109147, 978-0357109144
