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Calculating A/B Results Imagine that you want to run an A/B test, and you think the treatment will improve your conversion rate, which is 10%.

Calculating A/B Results

Imagine that you want to run an A/B test, and you think the treatment will improve your conversion rate, which is 10%. In that scenario, what is your null hypothesis?

a.The treatment will have a conversion rate of less than 10%.

b.The conversion rate in the control group is equal to the conversion rate in the treatment group.

c.The treatment will have a significant improvement in conversion rate.

d.The treatment will have no conversions.

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