CAMAR AUTOMOTIVE HOIST: MARKET OPPORTUNITIES IN THE EUROPEAN UNION (MKTG 40711 Polychroniou Questions 1. What is the case about? 2. Calculate Camar's Break-even (B/E)', should it decide to enter the Northeastern U.S. What could you comment about the contribution? (Tip: The info for the B/E, which is Fixed Costs divided by Contribution or Contribution Margin, is found in the Exhibit 2 and the footnote under it). 3. If Camar decided to enter the European market, what entry strategy would you recommend? List the pros and cons of: Licensing Joint Venture (JV), and, Direct investment . . 4. What is the investment that Camar would have to undertake in the European market? Is a B/E analysis possible? (Tip: The info for the B/E is found on page 114). CAMAR AUTOMOTIVE HOIST: MARKET OPPORTUNITIES IN THE EUROPEAN UNION (MKTG 40711 Polychroniou Questions 1. What is the case about? 2. Calculate Camar's Break-even (B/E)', should it decide to enter the Northeastern U.S. What could you comment about the contribution? (Tip: The info for the B/E, which is Fixed Costs divided by Contribution or Contribution Margin, is found in the Exhibit 2 and the footnote under it). 3. If Camar decided to enter the European market, what entry strategy would you recommend? List the pros and cons of: Licensing Joint Venture (JV), and, Direct investment . . 4. What is the investment that Camar would have to undertake in the European market? Is a B/E analysis possible? (Tip: The info for the B/E is found on page 114)