Question
Camer Pharmaceuticals is testing a new product in the market 1 . The demand for the new product is estimated to be Normally distributed with
Camer Pharmaceuticals is testing a new product in the market 1 . The demand for the new product is estimated to be Normally distributed with a mean 2,000,000 and standard deviation 250,000. The demand is estimated to grow at a rate of 4% per year. The R&D costs are estimated to be between $500 millions of dollars and $800 millions of dollars with a most likely value of $700 millions of dollars. Clinical trial costs are estimated to be between $135 millions of dollars and $160 millions of dollars with a most likely value of $150 millions of dollars. There are competitors in the market, and Camer Pharmaceuticals estimates that their market share in the first year will be any number between 6% and 10%, with each number being equally likely. The company estimates that their market share will grow by 20% each year. A monthly prescription is estimated to generate a revenue of $240. The variable costs are estimated to be $30. Develop a simulation model that calculates the net present value (NPV) of this project over 3 years assuming a discount rate of 10%. Run the simulation for 1000 iterations and answer the following questions.
- What is the distribution of the NPV (mean and standard deviation)?
- What are the first quartile, median, and third quartile of NPV?
- What is the probability that NPV over 3 years will not be positive?
- What NPV are we likely to observe with a probability of at least 0.9?
- What cumulative net profit in the third year are we likely to observe with a probability of at least 0.9?
- What is the 95% confidence interval for the mean NPV? Interpret the resulting confidence interval.
- What is the number of iterations needed if we want to estimate the NPV within $4,000,000?
- Interpret the sensitivity chart.
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