Campaign justify the reopening of Game Stop (explains why the campaign is needed)

1. What are the objectives of this communication?

What is the quantified marketing objective?

• Re-launch Gamestop franchise

What is the quantified communication objective?

• To become the most desired and advocated gaming brand
• Calls to action that drive sales, tailored to specific efforts, i.e. software bundles, price drops, other tactical incentives.

C. What is the quantified business objective?

To start laying the foundation for reopening GameStop.

2. Who is the consumer?

Attitudinally

Behaviorally

3. What is the core insight?

4. What is the One Thing we need to communicate?

5. What should the consumer do, feel or think as a result of this advertising?

Feel like they've been missing out on the exhilarating, transformative experiences that Game Stop stands for

6. A. If briefing for a Campaign Idea: Initial recommendations on required channel to reach our target and rationale:

7. What is the tone or manner consistent with the Brand Essence?

Powerful, confident, extraordinary, striking, intriguing, magnetic