campaigns. You will be tasked to create a hypothetical brand or product and identify a target demographic, then create engaging and tailored content for this demographic using free At tools and Canva. Assignment Steps: 1. Al Tool Selection: Research and choose a free Generative Al tool. Briefly explain why you chose this tool and what unique capabilities it brings to your campaign. 2. Graphic Tool: You will use Canva, a free and easy-to-use graphic design tool, for creating and incorporating your A-generated assets into your marketing materials. 3. Brand/Product/Cause Definition: Define your hypothetical brand, product, service, or cause for your digtal marketing campaign. Explain the backstory, mission, vision, and values of this entity. 4. Target Audience Definition: Define and describe the target audience demographic for your campaign. This should include characteristics like age, location, interests, buying behaviors, etc. 5. Content Generation: Use the free A tool and Canva to create the following creative assets, each tailored to your hypothetical campaign and targeted demographic - Three social media posts for platforms like instagram, Facebook X (Twitter) - Two banner ads for digital display advertising - One email newsletter design mockup 6. Campaign Summary: Write a detailed summary (1-2 pages) of your hypothetical digital marketing carnpaign. This should indude: - Overall strategy and objectives - Key messaging and unique selling propositions - Explanation of how and why you tailored the assets to the target demographic - How the A-generated assets and Canva designs contribute to the effectiveness of your campaign 7. Citations: Provide citations for any generated assets created with the Al tool and Canva. Evaluation Criteria: - Strategic Thinking Ability to strategically incorporate Algenerated graphicsand Canva designs into a cohesive