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Campbell and Alexander in a Harvard Business Review article in 1998 identified three 'camps' of strategists: Those with an operational efficiency focus; Those with a
Campbell and Alexander in a Harvard Business Review article in 1998 identified three 'camps' of strategists: Those with an operational efficiency focus; Those with a future focus; and Those who prefer a behaviour and culture focus. Evaluate each of these approaches in terms of their relevance to organisations facing a crisis of uncertainty such as the COVID-19 pandemic
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