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Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was Soup is good food, and
Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?
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primary problem recognition
active problem recognition
selective problem recognition
generic problem recognition
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