Camping Today (CT-UK) is a renowned UK based multinational wholesale supplier of affordable camping equipment, their sales manager Trisha Sales, has noticed TRU's and has approached them with a proposition to supply camping equipment (seasonally from mid spring until early summer). The TRU senior management team agree that this might be a good opportunity and that a new strategic direction would be advantageous to pursue. In essence TRU management believes that they should enhance some of their summer season range and that this opportunity could help increase turnover. TRU management also know that in general their customers are very happy with the quality and price of the products that TRU sell and that their customers tend to return frequently over the course of a year (on average seven times a year).