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Can a manager be effective and successful today without using social media? What do you see as the most important ways for managers to use
Can a manager be effective and successful today without using social media? What do you see as the most important ways for managers to use this technology?
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
