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can anyone has the link to this question ( book +test bank) Kezer Crafts currently sells motor boats for $6,000. It has costs of $4,650.
can anyone has the link to this question ( book +test bank)
Kezer Crafts currently sells motor boats for $6,000. It has costs of $4,650. A competitor is bringing a new motor boat to the market that will sell for $5,500. Management believes it must lower the price to \$5,500 to compete in the market for motor boats. Marketing believes that the new price will cause sales to increase by 12.5%, even with a new competitor in the market. Kezer Crafts' sales are currently 2,000 motor boats per year. Required: What is the target cost if the company wants to maintain its same income level, and marketing is correct Step by Step Solution
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