Can anyone help with a case study below is the case ( Publix) and the case outline I must follow.

CASE 13

Publix Supermarkets,

Inc. January 2018 Shortly after being named as CEO in 2016, the Publix Board ofDirectors authorized Todd Jones tomove forward with opening ten new stores in the highly competitive Richmond, Virginia market. The company's expansions out of its home market ofFlorida have paid off handsomely sofar, with Publixnow a closenumber 3 inmarket share inGeorgia and gainingon its competitionin Tennessee. Stressingservice and aunique store experience,Jones believed Publixwould remind Richmond shoppers of the now-shuttered, ser-vice-oriented Ukrop's Super Markets and allow the company toquickly gain market shareat the expenseof its grocerynemeses, Walmart andKroger. However, Richmond also marked the first time Publix would face Wegmans, a grocer with a similar background andfocus on service,as well as a new European arrival, Lidl. Would the expansion work?

Company Background

George Jenkins openedthe first Publixsupermarket in WinterHaven, Florida, onSeptember 6, 1930,in the midstof the Great Depression. The story of Publix's inception has becomecorporate lore, ananecdote to explainthe company's devotionto its employees.As the storygoes, Jenkins wasa successful managerat a PigglyWiggly in Winter Haven. However, when Piggly Wiggly's new corporate owner refused an audience with Jenkins, who had driven eight hours to see him, Jenkins left in disgust and resolved to start a rival store upon his return to Florida.

Jenkins' single small grocery store has grown dramatically in thedecades since. Bythe end of2016, revenue surpassed$34 billion andPublix operated 1,136super-markets located primarilyin the southeasternUnited States, withthis number reaching1,161 by Novemberof 2017 (astore breakdown appearsin Exhibit 1).In addition toits stores, thecompany maintains ninedistribution centers (sevenof which arein Florida) andeleven manufacturing plants(nine in Florida,two in Georgia)producing dairy goods,fresh foods, andbakery items. Eighty-fivepercent of revenueis derived fromtraditional grocery sales,which includes dairy,produce, meat, and seafood, with the remaining 15% coming from health and beauty care, general merchandise, pharmacy, floral, and other products and services. Publix offers customers nationally recognizedbrands as wellas private labelsand relies onits own distributioncenters for themajority of its product offerings.

Oneof Publix's greateststrengths is itscustomer serviceit hasranked number oneamong supermarkets onthe American ConsumerSatisfaction Index for14 straight years.The company's longstandingmotto captures thisfocus: "Where Shoppingis a Pleasure."Publix, as anemployee-owned company, alsoboasts strong employeesatisfaction, as ithas been one of Fortune's 100Best Companies toWork for inAmerica for 19straight years. Publix isalso identified as one ofthe most sociallyresponsible companies inAmerica, ranking secondoverall (right behindWegman's) and second among Millennials (just behind Tesla Motors) in a recent Harris poll.