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Can anyone please answer these questions? Your manager is interested in the performance of the Google Merchandise Store s search ads purchased through Google Ads
Can anyone please answer these questions? Your manager is interested in the performance of the Google Merchandise Stores search ads purchased through Google Ads in Nov. When you open the Google Analytics demo account make sure you adjust the date filter in the upper righthand corner to start on October and end on October Your manager has asked you to answer the following questions using the Google Ads data from within the Google Analytics demo account. What was the total cost of Google Merchandise Stores Google Ads for October What was the Google Ads overall cost per conversion for October Use the metrics Google Ads Cost and Conversions to calculate cost per conversion. What was the total Google Ads revenue for October Without including campaign ad spend costs, there is a percent margin percent of revenues are profits on products sold through the Google Merchandise Store. What were the total marketing profits before ad spend costs in October from Google Ads? What was the Google Ads ROAS return on ad spend for October Use the metrics Google Ads Cost and marketing profits before ad spend costs from question to calculate ROAS. Do not use the ROAS metric already calculated in Google Analytics because the platform uses a different less detailed formula than the textbook. Write your answer as a percentage. Which Google Ads campaign had the highest CPC cost per click in October Your answer only needs to include the campaign name text after the last pipe Which Google Ads campaign had the most clicks in October Your answer only needs to include the campaign name text after the last pipe Which keyword text received the most clicks in October Did any Google Ads campaigns yield a positive ROAS in October If yes, which campaigns Your answer only needs to include campaign name text after their last pipe Calculate ROAS using the same method described in question Your manager indicates that the Google Ads campaigns should support the goal of increasing profitability of the Google Merchandise Store. Given this goal and October performance, should the Google Merchandise Store continue to run the Google Ads campaigns under the current setup? Why or why not?
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