Can anyone proofread and format it as an APA style?

 

MARKET SEGMENTATION

1) Go to the "My Best Segments" portion of the Claritas Web site,

https://claritas360.claritas.com/mybestsegments/  Click on the tab that says " Enter ZIP Code " (43074) then enter your zip code to learn which segments are the top five for you home zip code. Follow the links for each of the five most common PRIZM segments to obtain a segment description.

Write up a summary of your results. Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code.

Image 1:  the top five PRIZM segments in 43074

https://claritas360.claritas.com/mybestsegments/#zipLookup

Using the zip code ( 43074)  I had the results in image 1 attached above. Fast- track families are families who lead busy, active lives often centered around the schedules and interests of their children. Always on the go, they are frequent quick-service restaurant diners, drive SUVs, visit Pinterest, and tend to shop for sporting goods and activewear clothing ( People who live in suburban and urban areas where they have a busy life and all services are provided in the area). Next comes New Homesteaders, they are middle age, upscale families seeking to escape suburban noise find refuge in a collection of small rustic townships. With a mix of jobs in white and blue-collar industries, these dual-income couples have fashioned comfortable, child-centered lifestyles; their garages are filled with sporting goods and equipment, their houses with the latest technological gadget.( they are people who own houses with farms, where they decided to escape the busy suburban areas and live in townships away from the suburban noise where they practice their activities and live their busy life without losing the joy of living the rural areas comfortable, active life). Third, comes Mayberry-Ville where they like the old Andy Griffith Show set in a quaint picturesque burg, Mayberry-Ville harks back to an old-fashioned way of life. In these small towns, upscale couples prefer outdoor activities like hunting and boating during the day and stay home and watch TV at night. Overall, their use of technology trails that of others at their same asset level. (Old fashioned family-centered lifestyle).Forth comes, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: midscale couples with children. But the current version reflects changing patterns, with some parents just beginning to start families while others approach the empty-nest stage as their children age. They enjoy reading, following sports, family activities and crafts. (Typical American families, same as what we see in movies and series). Last comes, Country Strong is lower-middle-class families in rural areas that embrace their day-to-day lives. They are focused on their families and prefer hunting and country music to keep up with the latest technology( Families that has the same habits and as those from the late 80s and early 90s where they prefer hunting and country music).

When it comes to the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code. I felt that it was a very accurate description because I live in a suburban area and I see what my neighbors are like what s their daily activities and habits, also when I go with my husband on a ride I see the old fashioned families, the typical American families and those middle rich class who drive SUVs and always children centered.

2) You are to go to the SBI or Strategic Business Insight Web site and click on this link and complete the VALS Survey

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

After you submit your responses, a screen will display your primary and secondary VALS types. Click on the colored names of each segment to get additional information about them, and print out your results. Assess the extent to which these results reflect your lifestyle, and identify which characteristics accurately reflect your interests and activities and which do not.

Image 2:  My primary and secondary VALS types

http://www.strategicbusinessinsights.com/vals/ustypes/experiencers.shtml

 

 

Based on the results in Image 2 below the survey classified me as an experiencer where I Want everything,  first in and first out of trend adoption, go against the current mainstream, up on the latest fashions, love physical activity (are sensation seeking), see myself as very sociable, believe that friends are extremely important, A spontaneous, and have a heightened sense of visual stimulation. Then the secondary classification was a striver where I have revolving employment; high temporary unemployment, use video and video games as a form of fantasy, fun-loving, imitative, Rely heavily on public transportation, the center of low-status street culture, desire to better their lives but have difficulty in realizing their desir and wear their wealth.

After reading all of these characteristics I feel that the experience is the most fitting description of my lifestyle, characteristics, interests, and activities. I feel that I am physically active, sociable, spontaneous where I come up with plans or say things spontaneously, want everything and love to follow the trends. However, I don’t agree with any of the strivers characteristics, I had my job at US bank for almost 6 years now and I hate video games, I don’t rely on public transportation my dad bought me my first car at 16 years old and I plan carefully for the future and never had difficulty realizing my desire.    

 

References

PRIZM® PREMIER. (n.d.). Retrieved from https://claritas360.claritas.com/mybestsegments/

VALS™: US VALS™ Survey: SBI. (n.d.). Retrieved from http://www.strategicbusinessinsights.com/vals/presurvey.shtml