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Can Hispanics be treated as a single market? If yes which generation of Hispanic can easily be influenced by Marketers? 1. 1st Gen (Born outside

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Can Hispanics be treated as a single market? If yes which generation of Hispanic can easily be influenced by Marketers? 1. 1st Gen (Born outside US, primarily speaks Spanish, low income & education) 2. 2nd Gen (Born in US to Immigrant parents, bilingual & higher Income/Education than 1st gen) 3. 3rd Gen (Born in US to US born parents, English speaking and highest education & income)

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