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AutoSave ( on) Tutorial 5, Competitive Position (2017-10], ISP & Genie - Protected View - Saved to this PC A V17737 V X File Home Insert Design Layout References Mailings Review View Help P Search Share Comments PROTECTED VIEW Be careful-files from the Internet can contain viruses. Unless you need to edit, it's safer to stay in Protected View. Enable Editing SIGN IN TO OFFICE It looks like your stored credentials are out of date. Please sign in as so we can verify your subscription. Sign In Tutorial 5 (Week 6) Lecture: Strengthening A Company's Competitive Position Question 1 Malaysian ISP Industry The major ISP players in Malaysia are Celcom, Digi, Maxis, Packet One Network, U Mobile and YTL Communication. ISP industry is highly competitive with three heavy weight players each having a very close market share of about one-third. The revenue and market share positions for the year 2015 are as per Table 1. Table 1 - 2015 Revenue and Market Share of Three Top ISP Players Prepaid Post-paid Total Smart phone RM RM RM Penetration (mil) (mil) (mil) Maxis 70 10.1 34.0 3.2 41.1 13.3 35.5 Celcom 9.5 32.1 2.9 36.4 12. 33.0 Digi 10.0 33.9 1.8 22.5 11.8 31.5 Internet Service Provider Firms ranking in second and third positions in highly competitive industries demonstrate significant business strengths and hold a sizeable share of the aggregate market. Often these firms have to make strategic marketing decisions whether to challenge the market leader to achieve the top position or to continue to hold on to their status as followers. Required: Discuss how Celcom or Digi can challenge attack Maxis' market leader position in the ISP industry. (6 marks) (b) Discuss the possible defence strategy that Maxis can deploy to maintain as the ISP market leader. (6 marks) Discuss the benefits and set-backs of U Mobile as a late comer to the ISP industry. (8 marks) [Total: 20 marks] Page 1 of 2 371 words + 10036 Type here to search W DO AT ENG 4:59 PM 21/7/2020