Can I please get help with this ? Thank you.

Most (but not all) universities are -not-for-profit' firms. What is it that such firms are maximizing? How do non-profits choose quantity and price? We know that profit maximization leads to a situation where MC=MR for the last unit produced; this implies that the value of the resources needed to produce the good are equal to the extra amount that consumers are willing to pay for the good. This has important implications for economic efficiency and non-profits are thus less likely to be efficient producers. Why is production less efficient? and why do we allow production to be organized in this way? Finally, why is tuition nation-wide rising faster than inflation if universities are non-profit firms? (NOTE THIS IS NOT TO BE TAKEN AS AN OPPORTUNITY TO COMPLAIN ABOUT THE COST OF GOING TO SCHOOL!) (There are at least 4 questions here..i've highlighted them in different colors to help you see what i'm asking)