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Can Lyft narrow Ubers lead through alliances? Why did Lyft enter into a strategic alliance with GM (2016)? What did GM gain? Why did it

  1. Can Lyft narrow Ubers lead through alliances?
  1. Why did Lyft enter into a strategic alliance with GM (2016)?
  2. What did GM gain? Why did it ally with Lyft instead of Uber?
  3. Why did Lyft enter into a strategic alliance with Waymo(2017)?
  4. What did Waymo gain? Why did it ally with Lyft instead of Uber?
  5. What else should Lyft do to strengthen its competitive position?

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