can range from the basic requirements for survival - food, shelter, safety - to much more complex social needs, such as belonging and recognition. Wants 1 Demands 2 Needs 3 Target 4 The focus in sales is: Fulfill sales volume objectives Once a product has been created for a customer need, persuade the customer to purchase the product to fulfill her needs 2 Selling is the ultimate result of marketing 3 The strategy of meeting needs in an opportunistic, individual method, driven by human interaction 4