Question
Can somebody help me to solve my problem? The Beacon Aircraft Company Objectives 1. To illustrate how forces for change and stability must be managed
Can somebody help me to solve my problem?
The Beacon Aircraft Company Objectives 1. To illustrate how forces for change and stability must be managed in organizational development programs. 2. To illustrate the effects of alternative change techniques on the relative strength of forces for change and forces for stability. THE SITUATION The marketing division of the Beacon Aircraft Company has gone through two reorganizations in the past two years. Initially, its structure changed from a functional to a matrix form. But the matrix structure did not satisfy some functional managers. They complained that the structure confused the authority and responsibility relationships. In reaction to these complaints, the marketing manager revised the structure back to the functional form. This new structure maintained market and project groups, which were managed by project managers with a few general staff personnel. But no functional spets were assigned to these groups. After the change, some problems began to surface. Project managers complained that they could not obtain adequate assistance fromfunctional staffs. It not only took more time to obtain necessary assistance, but it also created problems in establishing stable relationships with functional staff members. Since these problems affected their services to customers, project managers demanded a change in the organizational structureprobably again toward a matrix structure. Faced with these complaints and demands from project managersLthe vice-president is pondering another reorganiza- tion. He has requested an outside consultant to help him in the reorganization plan.
I woul like to get some answers for the questions below;
1.The Driving Forces & The Resisting Forces found in the firm/case.
2.What are the strategies for reducing the resisting forces.
3.Perpare a list of changes it wants to introduce.
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