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Can someone help me I am stumped A software company made a new game. The company first determined all males would be interested in the

Can someone help me I am stumped

A software company made a new game. The company first determined all males would be interested in the game but then narrowed their focus to all teenage boys interested in martial arts games.

Which of the following does this scenario illustrate?

Redlining

Relationship marketing

Market segmentation

Buzz marketing

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