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Sephora is a large beauty products retailer with an established marketing team, a website, and a strong social media presence. They are considering a campaign where they will offer free shipping in December. Relative to the decision to run the campaign, the cost of the CMO's salary is a: A. fixed cost O B. variable cost O C. sunk cost QUESTION 8 Adidas is running a sponsored post on Instagram promoting a new pair of athletic socks that sell for $10.50 with a gross margin of 60%. The CPM for the campaign is $6.30. The number of impressions for the campaign is 1,000,000 users. The CTR on these posts is 2.8% and among those who click, the conversion rate is 28%. What is the total cost of the campaign? O A. $336 O B. $6,300 O C. $10,500 O D. $6,300,000 QUESTION 9 Adidas is running a sponsored post on Instagram promoting a new pair of athletic socks that sell for $10.50 with a gross margin of 60%. The CPM for the campaign is $6.30. The number of impressions for the campaign is 1,000,000 users. The CTR on these posts is 2.8% and among those who click, the conversion rate is 28%. What are the gains (i.e. incremental profit) resulting from the marketing campaign? O A. $641.03